In our first episode of the season, we’re joined by the unstoppable Lottie Whyte, founder and CEO of MyoMaster - a pioneering recovery brand shaking up the wellness industry. Lottie shares the rollercoaster story of how MyoMaster was born, from her husband Joe, a former Harlequins rugby player, building the first MyoMaster massage gun with nothing but a drill, to scaling a standout brand in a fiercely competitive market.
We dive into her unforgettable pitch on BBC's Dragons' Den, where Lottie’s fearless exchange with Steven Bartlett went viral, ultimately leading to game-changing investments from Gary Neville and Sara Davies. In this episode, we talk about biohacking and explore the benefits of trending recovery techniques like ice plunging and sauna.
From building a business without a traditional education to championing her journey as a Black female founder, Lottie opens up about the realities of funding, hiring, social media, and building an authentic personal brand. This episode is packed with invaluable insights for anyone interested in business, wellness, and breaking boundaries.Tune in to hear Lottie’s journey, hard-won advice, and what’s next for MyoMaster!
Lottie Whyte, founder of MyoMaster, has improved access to the wellness industry with her innovative percussive therapy devices, achieving over £1 million in sales within the first year and securing partnerships with leading fitness retailers, all while making high-quality recovery tools accessible to athletes and fitness enthusiasts.
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