In our latest episode, we sit down with Laura Riches, co-founder of Laylo, the award-winning boxed wine brand with a cult following among both critics and everyday wine lovers. Laura shares her journey from working at one of the UK’s largest wine companies to discovering the untapped potential of boxed wine.
Laylo is redefining boxed wine as a luxury good, boasting benefits such as a vastly superior shelf life once opened and a more sustainable carbon footprint compared to traditional bottles. By collaborating with a Master of Wine, Laylo sources premium wines and packages them in beautifully designed boxes you'll be proud to share with friends.We delve into the process of Laylo's recent £1.1 million raise, exploring the intricacies of direct-to-consumer (D2C) business aspects like shipping, distribution, and packaging. Laura provides insights into how Laylo is setting new standards in the wine industry, making boxed wine the smarter way to drink.
Join us for an inspiring conversation that uncorks the secrets behind Laylo’s success and the future of luxury boxed wine.
Laura Riches, founder of DrinkLaylo.com, has redefined the non-alcoholic beverage market by raising over £1 million in a seed round, expanding to over 100 premium alcohol-free brands, and achieving a remarkable 250% sales increase in just one year, all while promoting a healthier lifestyle.
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