This week, we’re joined by Sam Holmes, co-founder of Prime Time Lager, the award-winning, lower-calorie, lower-carb beer that’s taking the UK by storm. Sam shares the story of turning a bold idea into a thriving brand.
What’s on tap in this episode:
🍻 From Jets to Brewing: Hear how Sam’s journey from private jet brokerage led him to co-found a beer brand with a mission to make beer better.
📺 A Made in Chelsea Launch: Discover how Sam and co-founder Harvey used their appearance on Channel 4’s Made in Chelsea to debut Prime Time Lager to a national audience.
đź’° Overfunded Crowdfunding Success: Learn how their recent crowdfunding campaign surpassed expectations and fuelled their growth.
🛒 Breaking into Waitrose: Get the inside scoop on their launch into 80% of Waitrose stores across the UK—a major milestone for the brand.🔍 Entrepreneurship and Brewing: Sam dives into the highs and lows of building a business, navigating IP challenges, and balancing creativity with commerce.
Whether you’re a beer lover, an aspiring entrepreneur, or just curious about the world of brewing and branding, this episode is full of insights and inspiration. Don’t miss it—tune in now! 🎧
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Sam Holmes, co-founder of Prime, has steered the brand to become a standout in the competitive UK beer market since its inception in 2021. Prime Time has already brewed over 1 million beers and has the infrastructure to produce up to 5 million pints annually, reflecting its rapid scaling potential. The brand is now available in over 350 retail locations, including partnerships with two Premier League football clubs, showcasing its appeal to both casual drinkers and sports enthusiasts​
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