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Sam Holmes, co-founder of Prime, has steered the brand to become a standout in the competitive UK beer market since its inception in 2021. Prime Time has already brewed over 1 million beers and has the infrastructure to produce up to 5 million pints annually, reflecting its rapid scaling potential. The brand is now available in over 350 retail locations, including partnerships with two Premier League football clubs, showcasing its appeal to both casual drinkers and sports enthusiasts
Prime Time recently expanded its footprint by launching into 80% of Waitrose stores and securing contracts with premium venues like Polo in the Park and the Henley Royal Regatta. This visibility has cemented its place among discerning customers seeking healthier beer options. Beyond business growth, Prime Time makes a positive environmental impact by removing 4.2g of ocean-bound plastic for every beer sold, in collaboration with Seven Clean Seas
The brand also embraces a lifestyle-driven ethos with offerings such as caffeine-infused lagers and low-calorie, gluten-free beers, catering to modern consumers balancing fitness and social enjoyment. Their success is powered by a loyal community of drinkers and investors, solidified through an innovative equity crowdfunding model that allows fans to own a piece of the company
Prime Time's combination of bold innovation, sustainability, and strategic growth places it among the most exciting emerging breweries in the UK. Visit primetimebeers.com to learn more.
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