Laura Riches, founder of DrinkLaylo.com, has redefined the non-alcoholic beverage market by raising over £1 million in a seed round, expanding to over 100 premium alcohol-free brands, and achieving a remarkable 250% sales increase in just one year, all while promoting a healthier lifestyle.
Recognising that boxed wine accounts for only 4% of the overall market, Laura has strategically positioned DrinkLaylo as a dynamic player in a rapidly growing industry, catering to the increasing demand for quality non-alcoholic alternatives.
Recognising that boxed wine accounts for only 4% of the overall market, Laura has strategically positioned DrinkLaylo as a dynamic player in a rapidly growing industry, catering to the increasing demand for quality non-alcoholic alternatives.
Her visionary leadership and keen understanding of consumer trends have enabled the platform to stand out, offering an impressive selection that delights both the sober-curious and those simply seeking healthier choices. Laura’s innovative marketing strategies and collaborations with top wellness influencers have amplified DrinkLaylo’s reach, making it a trusted name among consumers who value flavour and quality without the alcohol.
Through her relentless passion and commitment to excellence, she is not just transforming the beverage industry but also empowering individuals to embrace a more mindful and enjoyable drinking experience.
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